This year the Guiness Book of Records will have to make room for one more record. I’m not talking about the world’s largest rubber-band ball or some guy who can shove 400 straws up his mouth. I’m talking about the world’s largest yerba mate circle, which took place in Missiones, Argentina on April 3rd 2016. …
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Mixing small quantities of yerba mate into cattle food has proven to help produce a better quality beef, with improved palate, prolonged shelf life and better health properties. Sounds amazing?  Well that is the result of a 3-year cooperation between Brazilian and Danish scientists, looking to develop innovative methods of increasing animal protein production. Similar positive …
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About a month ago I was contacted by a Triunfo do Brasil employee who invited me to visit their booth at the Biofach China 2015. Curious about how yerba mate was making its way into China, I jumped at this opportunity. Upon arrival, I was greeted by Mr. Oikawa, who works at the export department of …
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Drinking Chimarrão is a daily habit to most southern Brazilians, but slow market growth is forcing the yerba mate industry of Rio Grande do Sul to reinvent itself. The market has proven to be a bit too bitter even for Brazil’s bitterest drink.  After struggling with low sales in the last 6 years, Rio Grande do Sul’s …
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Uruguayan Frente Amplio  Senator and wife of outgoing President Jose Mujica, Lucia Topolansky, is running for mayor in Montevideo. Among her proposals, should the 70-year old  be elected, is to ensure that hot water dispensers are available for free throughout the capital city. Topolansky’s plan might sound ridiculous at first, but Uruguay is one of the largest Yerba mate consumers in …
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Increasing yerba mate prices are reshaping the way many Brazilians enjoy their mate. The state of Rio Grande do Sul is known for it’s Gaucho traditions and for drinking chimarrão in large and abundantly filled gourds.  In the last months, however, many gauchos are being forced to abandon their XXL lifestyle for something that fits their pockets. …
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Yerba mate is undoubtedly a very healthy drink, but it’s caffeine count puts it off limits to those suffering from gastritis and certain nervous disorders. In the past, many people have had to abandon their habit of drinking mate for health reasons, but in the last years they are slowly beating the dust off their good old bombillas. After 10 …
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Unless you are rolling out more cash to buy yerba mate sin palo (free of stems), then you are probably consuming a blend commonly known as yerba mate elaborada con palo, which is sold with a percentage of stems in its composition. If on the one hand, many yerba mate experts agree that a small stem count actually …
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